Indio, CA (Vocus) November 9, 2010
Swisstrax Corp., an Indio, California-based manufacturer and distributor of interlocking garage flooring, announced today that it has entered into a licensing agreement with Snap-on Incorporated to develop and launch a new line of Snap-on branded garage flooring. This program will officially debut at this year’s SEMA show, held November 2-5 at the Las Vegas Convention Center at Swisstrax Booth #21328 in Central Hall, Racing and Performance section.
The Snap-on line will be available for purchase soon through Swisstrax directly at http://www.swisstrax.com as well as home improvement, hardware, specialty automotive, and other specialty retailers.
“Swisstrax is thrilled to bring licensed Snap-on garage flooring to the retail marketplace. We are confident that customers will recognize the performance and quality of the Snap-on brand,” stated Randy Nelson, President of Swisstrax Corp. “We look forward to our partnership with Snap-on and to expanding the Snap-on brand to the premium flooring market.”
The tiles are anti-slip, easy to clean and resistant to most chemicals and automotive liquids. The locking design makes a quick and easy DIY installation. The tiles come in various popular colors, allowing creativity with personalized designs. Included in the program’s initial launch are pre-designed kits for various applications, from work mats to pads large enough to accommodate parking two vehicles on them. The modular, snap-together tiles are backed by laboratory testing for weight and pressure capacities, anti-slip and abrasion resistance.
Snap-on Incorporated is a leading global developer, manufacturer and marketer of tool and equipment solutions for professional tool users. Snap-on products are available through its franchise vans, company direct sales, distributor and internet channels. Founded in 1920, Snap-on is a $2.4 billion, S&P 500 Company headquartered in Kenosha, Wisconsin.
Swisstrax offers a practical and modern alternative to standard concrete and epoxy garage flooring. The product line, which was first developed in Switzerland over 19 years, was relocated in 2003 to Southern California; for both manufacturing and distribution. Swisstrax distinctive modular flooring has become the flooring of choice for a variety of automobile manufacturers, race teams and retailers.